Topic
Stored signals connected to the topic GOOD GOOD GOLF Callaway AD.
Matching signals
United States
Brand-sponsorship fallout and reputational response following a controversial ad
Create accounts on the platforms you want to use.
Decide what field your account will focus on. For example,
At first, do not make the topic too broad. Choose one or two core topics.
Your profile should clearly explain three things:
Follow at least 50 accounts in the field you want to cover.
Every day, choose one post that is getting strong engagement and write a quote post. A quote post means sharing someone else's post while adding your own opinion.
Find the most popular post currently trending on X among English-speaking users, excluding ads and sponsored posts. Write a suitable comment in English to accompany a quote post of this post.
Write two original posts every day.
Write at least 10 comments every day on posts in your field.
Follow at least five relevant new accounts in your field every day.
When someone comments, try to reply.
For a new account, conversation matters more than posting volume.
Check the following metrics every week:
Identify the post formats that received strong reactions. Use more of those formats next week.
Reduce formats that get very few views or comments. You do not need to delete them. First, understand why they did not work.
Do not try to become famous from the beginning.
Your first job is to become visible in your field, repeat a clear point of view, and make people want to reply.
