{
  "schema_version": 1,
  "slug": "the-rock",
  "title": "THE ROCK",
  "canonical_url": "https://signalmeaning.com/signals/the-rock/",
  "json_url": "https://signalmeaning.com/data/signals/the-rock.json",
  "summary": "Dwayne 'The Rock' Johnson trending after ending partnership with Under Armour and taking control of Project Rock",
  "why_now": "Coordinated reports about the partnership ending and the retaking of Project Rock ownership were published, creating clustered audience attention.",
  "evidence_summary": "- Multiple outlets report The Rock has parted ways with Under Armour and will retake control of Project Rock (Hypebeast, WBFF, Sports Illustrated). - Buffett why_this_is_trending ties the spike to stories about the split and brand/partnership changes.",
  "caveat": "Signal Type: Sports Brand / Sponsorship Signal",
  "collected_at": "Sun, 16 Aug 2026 20:10:00 -0700",
  "signal_type": "Sports Brand / Sponsorship Signal",
  "score": 71.0,
  "score_field": "adjusted_score",
  "state": "PUBLISH",
  "evidence": [
    "Dwayne \"The Rock\" Johnson Officially Parts Ways With Under Armour to Retake Full Control of Project Rock - Hypebeast"
  ],
  "sources": [
    {
      "label": "Dwayne \"The Rock\" Johnson Officially Parts Ways With Under Armour to Retake Full Control of Project Rock - Hypebeast",
      "source": "Hypebeast",
      "url": "https://news.google.com/rss/articles/CBMiygFBVV95cUxNWjJRenFsTmFMUXBoOW5UWEktcHhkSktNX1ZXdktiMFdVRFR5RndVaURlc3l1Q1E4b1A0dGloZ2NsaGdpMndjODd0TUlRNU5aX1BVaDRObVFoemVnOW9LNGo0c3RQb0VKOWFfLVhXOXNFZE0zcGFtcHQwUkE2Nkt5WHhVWTQta3BLWnZsUEp2OTJ4ZzRYUXh2WkxHdkZobVZYUVpXRlVWdWgyd3NqaGYwSVlIZ1Ffd05KamJKU2Nmd0pDa0c0bmRreTNn?oc=5"
    }
  ],
  "provenance": {
    "record_id": "202608171300_signal_Quality-7-the-rock",
    "batch_id": "202608171300",
    "input_files": {
      "Quality": "202608171300_signal_Quality.txt",
      "Musk": "202608171300_signal_Musk.txt",
      "Kurzweil": "202608171257_signal_Kurzweil.txt",
      "Jobs": "202608171256_signal_Jobs.txt",
      "Buffett": "202608171255_signal_Buffett.txt",
      "Bezos": "202608171255_signal_Bezos.txt"
    }
  }
}