{
  "schema_version": 1,
  "slug": "the-dodo",
  "title": "THE DODO",
  "canonical_url": "https://signalmeaning.com/signals/the-dodo/",
  "json_url": "https://signalmeaning.com/data/signals/the-dodo.json",
  "summary": "Spike in interest around The Dodo brand and viral animal/feel-good stories published by the outlet",
  "why_now": "A set of fresh viral pieces and second-order mentions by other sites clustered in the same timeframe, creating a visible search/brand spike.",
  "evidence_summary": "The cluster of human-interest/animal stories from The Dodo and citations by other outlets is driving brand-level attention and searches for the publisher's content.",
  "caveat": "Signal Type: Entertainment / Celebrity Attention",
  "collected_at": "Thu, 16 Jul 2026 20:20:00 -0700",
  "signal_type": "Entertainment / Celebrity Attention",
  "score": 75.0,
  "score_field": "adjusted_score",
  "state": "PUBLISH",
  "evidence": [
    "Woman Notices Everything Has Gone Quiet — Then She Checks On Her Dog - The Dodo"
  ],
  "sources": [
    {
      "label": "Woman Notices Everything Has Gone Quiet — Then She Checks On Her Dog - The Dodo",
      "source": "The Dodo",
      "url": "https://news.google.com/rss/articles/CBMiowFBVV95cUxNYVN5c1I0Mnl5NlR2MXkzdngzd25hejQ0Rm81UlR5X0h3WUM5b3ZKZHdTSkp6MmtxVUZKckZnTTZMb1VyY1REenRhdlhRakFDbkl1dG1MTndhOVA5QS1IenFnSUNucC0wdHJzZHRPd0ROaExrRHZnaEZGeE9Ic0VKT1l6WGRtWjAwaVlDcmM5bXBWM2pnVXBwQnhnTVJfYVA2bDVV?oc=5"
    }
  ],
  "provenance": {
    "record_id": "202607171308_signal_Quality-1-the-dodo",
    "batch_id": "202607171308",
    "input_files": {
      "Quality": "202607171308_signal_Quality.txt",
      "Musk": "202607171308_signal_Musk.txt",
      "Kurzweil": "202607171301_signal_Kurzweil.txt",
      "Jobs": "202607171258_signal_Jobs.txt",
      "Buffett": "202607171255_signal_Buffett.txt",
      "Bezos": "202607171255_signal_Bezos.txt"
    }
  }
}