{
  "schema_version": 1,
  "slug": "mountain-dew-pitch-black",
  "title": "Mountain DEW Pitch Black",
  "canonical_url": "https://signalmeaning.com/signals/mountain-dew-pitch-black/",
  "json_url": "https://signalmeaning.com/data/signals/mountain-dew-pitch-black.json",
  "summary": "Product/brand relaunch driving consumer interest",
  "why_now": "Multiple outlets reported the relaunch and an entertainment tie-in within the same news window, concentrating discovery and prompting immediate consumer searches.",
  "evidence_summary": "- Multiple retail and trade outlets report Mountain Dew bringing back/adds the Pitch Black flavour (Talking Retail; Scottish Local Retailer). - Cross-promotion / cultural tie-in with WWE usage of 'Pitch Black' in a featured match (WWE coverage), increasing visibility. - Why-this-is-trending notes clustering around the flavour news and promotional mentions as the proximate cause of interest.",
  "caveat": "Signal Type: Commerce / Consumer Demand",
  "collected_at": "Fri, 2 Oct 2026 08:20:00 -0700",
  "signal_type": "Commerce / Consumer Demand",
  "score": 72.0,
  "score_field": "adjusted_score",
  "state": "PUBLISH",
  "evidence": [
    "Mountain Dew goes Pitch Black with new flavour - Talking Retail",
    "Bray Wyatt def. LA Knight in Mountain Dew Pitch Black Match - WWE"
  ],
  "sources": [
    {
      "label": "Mountain Dew goes Pitch Black with new flavour - Talking Retail",
      "source": "Talking Retail",
      "url": "https://news.google.com/rss/articles/CBMitAFBVV95cUxQaEdUM2VMR3N6ZFE0Nk5qeHFROE5jZ3kyUlRIWlRQVU1POENMLUtyLXNGdlNyRDZEc2xDMGwyV0s2cDdGZWNLQ0htdHlSak5rZ0lIRjVhTnpKNHF2R2l3VmZlMUVWZVIxajExSUY4RnR2MzYtaHM0MHQxS2lpMEhxQzQ5YjEzd253YW5jOVlFbjVBUTEwTTc5d1dqOTZhLVVRaTlrOGVFUi1MVG9fYUFpYXF6a0Y?oc=5"
    }
  ],
  "provenance": {
    "record_id": "202610030100_signal_Quality-1-mountain-dew-pitch-black",
    "batch_id": "202610030100",
    "input_files": {
      "Quality": "202610030100_signal_Quality.txt",
      "Musk": "202610030100_signal_Musk.txt",
      "Kurzweil": "202610030057_signal_Kurzweil.txt",
      "Jobs": "202610030056_signal_Jobs.txt",
      "Buffett": "202610030055_signal_Buffett.txt",
      "Bezos": "202610030055_signal_Bezos.txt"
    }
  }
}