{
  "schema_version": 1,
  "slug": "larry-berg",
  "title": "Larry BERG",
  "canonical_url": "https://signalmeaning.com/signals/larry-berg/",
  "json_url": "https://signalmeaning.com/data/signals/larry-berg.json",
  "summary": "MLS leadership change — appointment of new league commissioner",
  "why_now": "Coverage clusters on the appointment announcement; the timing creates a short window where commentators and commercial partners react to the new leader's background and likely agenda.",
  "evidence_summary": "- Multiple outlets report 'Larry Berg named next Major League Soccer commissioner' (CNBC, MLSsoccer.com, inquirer.com). - Coverage centers on league governance and the new commissioner's background (LAFC part-owner). - why_this_is_trending cites clustered headline coverage of the appointment.",
  "caveat": "Signal Type: Sports Brand / Sponsorship Signal",
  "collected_at": "Mon, 3 Aug 2026 14:40:00 -0700",
  "signal_type": "Sports Brand / Sponsorship Signal",
  "score": 70.0,
  "score_field": "adjusted_score",
  "state": "PUBLISH",
  "evidence": [
    "- Larry Berg named next Major League Soccer commissioner - CNBC"
  ],
  "sources": [
    {
      "label": "Larry Berg named next Major League Soccer commissioner - CNBC",
      "source": "CNBC",
      "url": "https://news.google.com/rss/articles/CBMihwFBVV95cUxNVWl2d0Q2QmlwQTI5c0lpU29keWg4b1JkcTVXUkJQQk53MVRUalNWcTQ5YXF4ZndKaEYwTWlscWR3S2FoVFdtUGZYWGM4MGs4REhqNEprdUFySEswTzhQNW96ZjZZY00yR2FNWGpqX2xEVG5yY2lOQWlCTWF1NFpFbkNyOWZwVnfSAYwBQVVfeXFMTlFsazhaYjRteTRmMXZsaEQxNUZjbk1xUHYyZFN6V2UxLXREN2t6cGt6RFBqaktja0ZkYS1HRXJ6ZmlmQnhoRmRpeC1LRUpMSzM2dDFwcXhXZWZnOFN6OEdValhHcU53cElzai1OUjE3eU9CMlpqWFVObHkwcjBGRWRfQjY1TUVvYjhrSFc?oc=5"
    }
  ],
  "provenance": {
    "record_id": "202608040703_signal_Quality-3-larry-berg",
    "batch_id": "202608040703",
    "input_files": {
      "Quality": "202608040703_signal_Quality.txt",
      "Musk": "202608040703_signal_Musk.txt",
      "Kurzweil": "202608040658_signal_Kurzweil.txt",
      "Jobs": "202608040657_signal_Jobs.txt",
      "Buffett": "202608040655_signal_Buffett.txt",
      "Bezos": "202608040655_signal_Bezos.txt"
    }
  }
}