{
  "schema_version": 1,
  "slug": "jerome-bettis",
  "title": "Jerome Bettis",
  "canonical_url": "https://signalmeaning.com/signals/jerome-bettis/",
  "json_url": "https://signalmeaning.com/data/signals/jerome-bettis.json",
  "summary": "Former NFL player attention driven by awards, local honors, and promotional activity",
  "why_now": "Coincidence of a local award announcement and a national brand's seasonal promotional campaign created concurrent coverage and attention.",
  "evidence_summary": "- Local news reports a Jerome Bettis Leadership Award given to a high-school lineman (TribLIVE). - PR Newswire shows a commercial/promotional partnership (Pepsi kickoff) involving Jerome Bettis. - Opinion/analysis pieces discuss Bettis' role or framing in NFL/Steeler narratives (Still Curtain).",
  "caveat": "Signal Type: General Sports Player Attention",
  "collected_at": "Sat, 12 Sep 2026 14:20:00 -0700",
  "signal_type": "General Sports Player Attention",
  "score": 40.0,
  "score_field": "adjusted_score",
  "state": "PUBLISH",
  "evidence": [
    "- Franklin Regional senior lineman receives Jerome Bettis Leadership Award - TribLIVE.com",
    "- PEPSI® KICKS OFF ITS 26TH NFL SEASON WITH JEROME BETTIS AND JUSTIN JEFFERSON - PR Newswire"
  ],
  "sources": [
    {
      "label": "Franklin Regional senior lineman receives Jerome Bettis Leadership Award - TribLIVE.com",
      "source": "TribLIVE.com",
      "url": "https://news.google.com/rss/articles/CBMiVkFVX3lxTE9rUVhIYUp4QlA4Ty11M3BOdUd0WEZRb2VYNmhVazV3cHo1WldJUlF3Xy0wMnRDRmRTN2c0UVU2djUydHBCZ2Vidy1KTTk3YjlWWmRXZm5B?oc=5"
    }
  ],
  "provenance": {
    "record_id": "202609130701_signal_Quality-7-jerome-bettis",
    "batch_id": "202609130701",
    "input_files": {
      "Quality": "202609130701_signal_Quality.txt",
      "Musk": "202609130701_signal_Musk.txt",
      "Kurzweil": "202609130657_signal_Kurzweil.txt",
      "Jobs": "202609130656_signal_Jobs.txt",
      "Buffett": "202609130655_signal_Buffett.txt",
      "Bezos": "202609130655_signal_Bezos.txt"
    }
  }
}