{
  "schema_version": 1,
  "slug": "influencer-marketing",
  "title": "Influencer Marketing",
  "canonical_url": "https://signalmeaning.com/signals/influencer-marketing/",
  "json_url": "https://signalmeaning.com/data/signals/influencer-marketing.json",
  "summary": "Industry shift and business interest in influencer-marketing performance, micro-creators and brand lift strategies.",
  "why_now": "Multiple industry analyses and high-profile brand case studies were published contemporaneously, prompting advertiser-level research and search activity.",
  "evidence_summary": "- Industry pieces (eciks.org, Think with Google) and mainstream coverage (CNN) discussing the evolution of influencer marketing, performance metrics and brand strategies. - Why_this_is_trending explicitly cites these marketing/industry analyses as the driver. - Content is business-focused—covering brand campaigns, measurement and creator economics.",
  "caveat": "Signal Type: Commerce / Consumer Demand",
  "collected_at": "Mon, 13 Jul 2026 23:00:00 -0700",
  "signal_type": "Commerce / Consumer Demand",
  "score": 89.0,
  "score_field": "adjusted_score",
  "state": "PUBLISH",
  "evidence": [
    "Influencer marketing shifts to performance metrics as micro-creators dominate 2026 - eciks.org",
    "e.l.f. Cosmetics and Viral Nation’s influencer marketing & brand lift - Think with Google"
  ],
  "sources": [
    {
      "label": "Influencer marketing shifts to performance metrics as micro-creators dominate 2026 - eciks.org",
      "source": "eciks.org",
      "url": "https://news.google.com/rss/articles/CBMiigFBVV95cUxQbjVOV21IVzFkTFVVSGtFLTVCeDBVZnZxVUlvT3ZBUjJOaFprVHBadm5XUllfclY3U0Z5bFMxem4yM3hDWkh1TlMwSzl4RGdZc0pEcXFJNThMSzFtM0N1MUZzMWx6bm1xY1dQc1FfMV9KdGotM3NJUkx5OGc4d01adjV0am1RbjM3T2c?oc=5"
    }
  ],
  "provenance": {
    "record_id": "202607141650_signal_Quality-4-influencer-marketing",
    "batch_id": "202607141650",
    "input_files": {
      "Quality": "202607141650_signal_Quality.txt",
      "Musk": "202607141647_signal_Musk.txt",
      "Kurzweil": "202607141632_signal_Kurzweil.txt",
      "Jobs": "202607141623_signal_Jobs.txt",
      "Buffett": "202607141610_signal_Buffett.txt",
      "Bezos": "202607141600_signal_Bezos.txt"
    }
  }
}