{
  "schema_version": 1,
  "slug": "draftkings-sportsbook",
  "title": "Draftkings Sportsbook",
  "canonical_url": "https://signalmeaning.com/signals/draftkings-sportsbook/",
  "json_url": "https://signalmeaning.com/data/signals/draftkings-sportsbook.json",
  "summary": "brand-level consumer interest in DraftKings sportsbook and promotional activity",
  "why_now": "Timing aligns with NFL Week 2 coverage and specific promo offers from publishers, producing a short-term window where consumers are both receptive and motivated to act.",
  "evidence_summary": "- Coverage includes brand guides and promotional articles advertising DraftKings promo codes and bonus bets (European Business Review, CBS Sports, DraftKings Network). - Stories center on how to use DraftKings, tracking winners, and promo targeting tied to NFL events, which drives search and app engagement. - The mix of 'how-to' guides and promotional offers points to elevated consumer intent toward the DraftKings sportsbook product.",
  "caveat": "Signal Type: Commerce / Consumer Demand",
  "collected_at": "Mon, 21 Sep 2026 01:30:00 -0700",
  "signal_type": "Commerce / Consumer Demand",
  "score": 76.0,
  "score_field": "adjusted_score",
  "state": "PUBLISH",
  "evidence": [
    "Draftkings Sportsbook: A Comprehensive Guide for Smart Bettors - The European Business Review",
    "Use DraftKings promo code to get $200 in bonus bets by targeting Colts-Chiefs, NFL Sunday Night Football - CBS Sports"
  ],
  "provenance": {
    "record_id": "202609211904_signal_Quality-3-draftkings-sportsbook",
    "batch_id": "202609211904",
    "input_files": {
      "Quality": "202609211904_signal_Quality.txt",
      "Musk": "202609211904_signal_Musk.txt",
      "Kurzweil": "202609211859_signal_Kurzweil.txt",
      "Jobs": "202609211857_signal_Jobs.txt",
      "Buffett": "202609211855_signal_Buffett.txt",
      "Bezos": "202609211855_signal_Bezos.txt"
    }
  }
}