{
  "schema_version": 1,
  "slug": "daktronics",
  "title": "Daktronics",
  "canonical_url": "https://signalmeaning.com/signals/daktronics/",
  "json_url": "https://signalmeaning.com/data/signals/daktronics.json",
  "summary": "Company (Daktronics) in sports equipment/venue branding news (video boards, athlete partnerships, awards)",
  "why_now": "A NYT item connecting Daktronics to Kawhi Leonard combined with simultaneous collegiate award coverage produced clustered media mentions, generating immediate search spikes and cross-audience awareness.",
  "evidence_summary": "- NYT report linking Kawhi Leonard to a deal with Daktronics (Clippers’ video board manufacturer) — connects Daktronics to a high-profile NBA athlete/club. - Multiple college athletics press items honoring student-athletes and scholar-athlete awards under the Daktronics name — shows brand presence in sports events. - why_this_is_trending notes clustering the Kawhi Leonard item with Daktronics-sponsored awards, indicating both pro and collegiate visibility.",
  "caveat": "Signal Type: Sports Brand / Sponsorship Signal",
  "collected_at": "Thu, 6 Aug 2026 20:40:00 -0700",
  "signal_type": "Sports Brand / Sponsorship Signal",
  "score": 68.0,
  "score_field": "adjusted_score",
  "state": "PUBLISH",
  "evidence": [
    "Kawhi Leonard reportedly had deal with Daktronics, Clippers’ video board manufacturer - The New York Times"
  ],
  "sources": [
    {
      "label": "Kawhi Leonard reportedly had deal with Daktronics, Clippers’ video board manufacturer - The New York Times",
      "source": "The New York Times",
      "url": "https://news.google.com/rss/articles/CBMimgFBVV95cUxPbHpkbGNtbFdQV3FnZllQUlI5OUJEenZyS3VQOFFodC1sdVR2ZU1zMC1ldDNrRUp0bHVNUWNNM3hIS1ZrbnFIRGpQMU8tOEV2YVdUZDB6aGVRLUFKeDlJS3V4SUkwZUxLN1pJRXJTU05WMkgyR3ZGUWc3UjJLLWVJWkhmUER3XzRhQS15VlQ5eHZaRnctOVNqRUJn?oc=5"
    }
  ],
  "provenance": {
    "record_id": "202608071306_signal_Quality-0-daktronics",
    "batch_id": "202608071306",
    "input_files": {
      "Quality": "202608071306_signal_Quality.txt",
      "Musk": "202608071306_signal_Musk.txt",
      "Kurzweil": "202608071259_signal_Kurzweil.txt",
      "Jobs": "202608071257_signal_Jobs.txt",
      "Buffett": "202608071255_signal_Buffett.txt",
      "Bezos": "202608071255_signal_Bezos.txt"
    }
  }
}